DIGITAL MARKETING AND CAMPAIGNING - WEEKLY JOURNAL
WEEK 1 Today, we received our CW2 assignment brief. We were divided into two groups for this project. The objective of this project is to develop a group marketing campaign based on a chosen topic. Throughout this whole module, we will be producing a range of digital marketing materials in accordance with market research and consumer behaviour. The topic given to us by lecturer was to develop a music festival campaign. One of the example suggested was The Rainforest World Music Festival. We were given the freedom to either choose Rainforest or other music festivals. Hence, some research were done before deciding on the festivals. Research by LEE SUE ANN on Scribd We did some research on Malaysia's famous music festival such as Rainforest World Music Festival, Urbanscapes and GoodVibes Festival. After some further research, we decided to choose Good Vibes Festival for our campaign project. Since it is a marketing project, there are a few reasons that comes in considerat...