TRANSMEDIA PRACTICE - PERSONAL APPLICATIONS
PERSONAL APP
Art direction references
Frame Animation
From this frame animation, it can be seen the slight movement of how things work.
Overall, this mobile applications is to help H’ana increase the level of accessibility to the audiences. Through the interaction and participation, it encourages the audience especially the young ladies who are growing into their own to unlock their potential. This indirectly helps them to endure external judgements, societal pressures and stigmas, just as we named our campaign, “Unleash with H'ana".
References
Lu, L., 2019. 5 Benefits Of Using Customization To Give Customers What They Want. [online] Bluleadz.com. Available at: <https://www.bluleadz.com/blog/the-power-of-customization-giving-the-customer-exactly-what-they-want> [Accessed 25 May 2020].
Srinivasan, S. 2019. The Psychology Of Free: Why Are People Attracted To Giveaways | Feedough. [online] Feedough. Available at: <https://www.feedough.com/the-psychology-of-free/> [Accessed 24 May 2020].
Cherry, K., 2020. Why Learning More About Your Personality Type Can Benefit Your Life. [online] Verywell Mind. Available at: <https://www.verywellmind.com/reasons-to-learn-more-about-your-personality-type-4099388> [Accessed 25 May 2020].
Mobile applications were used as one of the media platforms for this Transmedia Project. This mobile application was created with gameplay interactions. It carries the purpose to encourage more audience engagement. The game aims to help the audience in reflecting their own personality. Most personality tests are just for fun, however it does reveal the truth and insights that help shed light on different characteristics of one‘s personality, behavior, and preferences. (Cherry, 2020) The time count implied in the game is to avoid the audience from thinking too long in choosing the attributes. It is to let the audience know themselves better and be confident always.
Based on the selection of attributes, each audience will get an ideal personalized essential oil that suits them. Our target audience, the millennials, make up a huge portion of the buying public. Approximately 55 percent of millennials agree that they favour personalized experiences, especially those associated with a good cause. (Lu, 2019) The vouchers received from after participation from the web series are to be used in the mobile applications. According to the book ‘Predictably Irrational’ by Dan Ariely, the behavioural patterns of a person changes when something free comes along and they are more willing to comply. Free is a very strong emotional trigger that is often so irresistible. If the product is free and there is good reason for it, consumers will love it and eventually lead them to purchasing in the future. (Srinivasan, 2019)
Based on the selection of attributes, each audience will get an ideal personalized essential oil that suits them. Our target audience, the millennials, make up a huge portion of the buying public. Approximately 55 percent of millennials agree that they favour personalized experiences, especially those associated with a good cause. (Lu, 2019) The vouchers received from after participation from the web series are to be used in the mobile applications. According to the book ‘Predictably Irrational’ by Dan Ariely, the behavioural patterns of a person changes when something free comes along and they are more willing to comply. Free is a very strong emotional trigger that is often so irresistible. If the product is free and there is good reason for it, consumers will love it and eventually lead them to purchasing in the future. (Srinivasan, 2019)
Idea Sketching
Function in the app:
1. login page
2. name the character
3. game to detect personality
4. personalized essential oil
5. free voucher - redeem
Wireframe
After brainstorming on the idea, I move on to the wireframing part, sketching out the layout of the applications.
The art direction for this mobile applications will be similar to the rest of the trasnmedia artefacts.
Interface Reference
Interface Reference
Some research on the interface design was done as well.
Apps Prototype Progress
Frame Animation
From this frame animation, it can be seen the slight movement of how things work.
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Lu, L., 2019. 5 Benefits Of Using Customization To Give Customers What They Want. [online] Bluleadz.com. Available at: <https://www.bluleadz.com/blog/the-power-of-customization-giving-the-customer-exactly-what-they-want> [Accessed 25 May 2020].
Srinivasan, S. 2019. The Psychology Of Free: Why Are People Attracted To Giveaways | Feedough. [online] Feedough. Available at: <https://www.feedough.com/the-psychology-of-free/> [Accessed 24 May 2020].
Cherry, K., 2020. Why Learning More About Your Personality Type Can Benefit Your Life. [online] Verywell Mind. Available at: <https://www.verywellmind.com/reasons-to-learn-more-about-your-personality-type-4099388> [Accessed 25 May 2020].
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