TRANSMEDIA PRACTICE - KEY INFLUENCES / MARKET RESEARCH
Key Influences / Market Research
The idea of the “Unleash with Hana” web series is a completely different storyline, with different characters. Each story seems separated but it shares the same theme, which is public humiliation, and taking place in the same universe. People may be confused when watching each story, wondering about the connectivity. However, it somehow has details and clues to connect each story to reveal the endings, where at the end of the story, the three characters are the same person. Yet, each story consists of detail and meaning behind it to stand on its own. Inspired from the Black mirror series, there are teasers in each medium we used for the web series to have interaction with the audience, such as the captions in Instagram, the tweets in Twitter and the clue in the video. It is a skill where we lead the audience to participate in the story and find clues within the three stories to reveal the endings.
The idea of the “Unleash with Hana” web series is a completely different storyline, with different characters. Each story seems separated but it shares the same theme, which is public humiliation, and taking place in the same universe. People may be confused when watching each story, wondering about the connectivity. However, it somehow has details and clues to connect each story to reveal the endings, where at the end of the story, the three characters are the same person. Yet, each story consists of detail and meaning behind it to stand on its own. Inspired from the Black mirror series, there are teasers in each medium we used for the web series to have interaction with the audience, such as the captions in Instagram, the tweets in Twitter and the clue in the video. It is a skill where we lead the audience to participate in the story and find clues within the three stories to reveal the endings.
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