TRANSMEDIA PRACTICE - AUDIENCE RESEARCH
Audience Research
User-centered design bound to various research and design tactics that include the user in each stage of the design process. It is important to deeply understand your user and the way they interact with each part of the product. One great way is to use a user persona template. This enables designers to formulate a target user grounding the product. Good user research is crucial to a project’s success. Hence, it is important to know the target audience in helping designers to tailor design specifically to the user's needs. (Tony Ho Tran, 2019.)
The targeted audience for this Transmedia Project are young American ladies, aged 18 to 26, also known as Millennials. The millennials are the largest population in American history, and highly digitally connected. The purchasing decisions of a Millennial is highly influenced by customer experience,both their own and others. (medallia institude, 2016) Besides, research shows that nearly half of consumers are attracted to personalised goods. (Deloitte, 2020). They are willing to pay a premium price for the customized goods. Hence, this could be a marketing strategy in engaging more consumers.
References
Tony Ho Tran, 2019. User-Centered Design: Definition, Examples, And Tips | Inside Design Blog. [online] Invisionapp.com. Available at: <https://www.invisionapp.com/inside-design/user-centered-design-definition-examples-and-tips/> [Accessed 25 May 2020].
medallia institude, 2016. Millennials: Your Most Powerful Brand Advocates. [online] Go.medallia.com. Available at: <http://go.medallia.com/rs/669-VLQ-276/images/Medallia-Millennials-Your-Most-Powerful-Brand.pdf> [Accessed 25 May 2020].
User-centered design bound to various research and design tactics that include the user in each stage of the design process. It is important to deeply understand your user and the way they interact with each part of the product. One great way is to use a user persona template. This enables designers to formulate a target user grounding the product. Good user research is crucial to a project’s success. Hence, it is important to know the target audience in helping designers to tailor design specifically to the user's needs. (Tony Ho Tran, 2019.)
The targeted audience for this Transmedia Project are young American ladies, aged 18 to 26, also known as Millennials. The millennials are the largest population in American history, and highly digitally connected. The purchasing decisions of a Millennial is highly influenced by customer experience,both their own and others. (medallia institude, 2016) Besides, research shows that nearly half of consumers are attracted to personalised goods. (Deloitte, 2020). They are willing to pay a premium price for the customized goods. Hence, this could be a marketing strategy in engaging more consumers.
______________________________________________________________________________________________________
Tony Ho Tran, 2019. User-Centered Design: Definition, Examples, And Tips | Inside Design Blog. [online] Invisionapp.com. Available at: <https://www.invisionapp.com/inside-design/user-centered-design-definition-examples-and-tips/> [Accessed 25 May 2020].
medallia institude, 2016. Millennials: Your Most Powerful Brand Advocates. [online] Go.medallia.com. Available at: <http://go.medallia.com/rs/669-VLQ-276/images/Medallia-Millennials-Your-Most-Powerful-Brand.pdf> [Accessed 25 May 2020].
Comments
Post a Comment