TRANSMEDIA PRACTICE - ACTIVITIES
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WEEK 1
CASE STUDY OF TRANSMEDIA WORK
Storytelling. A most effective way to insert ideas into the world today. There’s never been a more exciting moment to be a
storyteller. Transmedia, in short, is portraying stories across numerous media channels where each individual is capable of
stand-alone and yet, makes a decent contribution to the grand narrative. MCU is currently known as one of the first and
most successful examples of transmedia storytelling.
Marvel has joined a serial television series into this grand narrative and incorporated secondary elements, along with short
films and comic books, in order to catch audiences deeper. What makes MCU so successful is the application of Jenkin’s
seven principles and also some other criteria. One of them is the connection of individual MCU movies. Besides the plots
intertwined and character arcs, the common tone and feel are one of the main keys. No matter any inspiration they got from,
even if it’s under a different genre, MCU always remains superhero movies with intense action sequences, some humor and
optimistic mood.
Marvel Studio is actually the first production company to realize in full the potential hinted at in earlier transmedia efforts.
From a mixed start in television, followed by Netflix series to video games. In tv series, the inner side of each character was
brought up more compared to in movies. For instance, it shows more of the characters feelings and thoughts after the alien
invasion. Besides, the video games were used to fill in the gaps in big screen narratives. It fills up all the little details that are
missed out from the movies.
Flexible continuity is also one of the criteria to be a successful transmedia storytelling. Characters intersect were applied in
the movies. For instance, in the movie Spiderman Homecoming, it shows that Ironman is the one who gave him the suits
before he goes for the fight. It is to incorporate story additions. In addition, a transmedia story needs to be malleable enough
that it can extend into any form while also stressing the strengths of each medium. MCU managed to recast the production
of comic book films and video games in terms of the iconic characters itself, and not in terms of the specific media platforms.
Even in such, Marvel always makes sure that the audiences are receiving the same experiences with every product of theirs.
The transmedia practice of Marvel is definitely a good example to follow, especially in this era where people seek for constant
engagement and entertainment. These practices have met the expectations of the social communities and basically, Marvel’s
success was indeed granted.
Phillips, A. (2012). A creators guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms.
New York: McGraw-Hill.
Giovagnoli, M., Vaglioni, P., & Montesano, F. (2014). Transmedia storytelling: imagery, shapes and techniques. S.l.: ETC Press.
Menard. (1970, January 1). Entertainment Assembled: The Marvel Cinematic Universe, a Case Study in Transmedia. Retrieved
from https://oatd.org/oatd/record?record=oai\:digitalcommons.liberty.edu\:masters-1358
Kate. (2018, May 29). How does transmedia storytelling work? Retrieved from
Hood, C. (2019, September 2). Why The MCU Is The Only Cinematic Universe To Succeed. Retrieved from
https://screenrant.com/marvel-studios-mcu-success-reason/
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Narrative Storytelling - Exercises
Conflict
Man vs Himself
Split
An original thriller that delves into the mysterious recesses of one man's fractured, gifted mind. K\evin Wendell Crumb,
a man with 23 different personalities, abducts and keeps three teenage girls in his basement for unknown reasons. As
Kevin's therapist delves deeper into his mysterious disorder, the girls must find ways to escape before a new and
sinister 24th personality reveals itself.
Climax :
The monster lets her off the hook when he sees her scars of self-harm. And realizing that she too is mentally damaged
like he is, he decides to spare her.
Maleficent
King Stefan’s inner conflict
After being told that anyone who kills Maleficent will become king. Stefan, a man who was in love with Maleficent,
decides he will take on the task. As he meets with the unsuspecting Maleficent and she falls asleep we see truly how he
feels about her as he is unable to bring himself to kill her, resulting in him throwing the knife away. This represents his
inner conflict over whether killing the person he loves is worth the power and fortune of ruling the kingdom
Maleficent’s inner conflict
After cursing Aurora to fall into an eternal slumber at the age of 16 as revenge against the now King Stefan. As Maleficent
watches Aurora grow older and closer to her imminent fate, we see the fairy slowly grow a soft spot for Aurora. She fell in
love with Aurora as if she’s her own daughter.
Man vs Society
Wreck it Ralph
Man vs Man
Maleficent and King Stefan
They are very aggressive against each other. Maleficent was full of hatred when Stefan betrayed her only to be King. There
was a lot of revenge in this conflict therefore Maleficent decided to cast a spell on Aurora. Maleficent’s anger was so powerful
she wanted to make Stefan miserable.
MALEFICENT
ARCHETYPES
The Hero
Maleficent
Queen and protector of her kingdom
Betrayal turns her heart cold, and leads to revenge
The Shadow
King Stefan
Childhood friend of Maleficent
Consumed with his ambition to become King and stops at nothing to achieve his goal
The Fool
Fairy godmother
The Anima
Aurora/The Moors people
The Mentor
Diava(crow)
The trickster
Queen Leila
PLOT
Opener
Inciting incident that changes everything
A series of crisis that creates tension
A climax
Ending
SETTINGS
The world
A place called Moor where Maleficent grow up and lives
Kingdom, where Stefan lives
During middle ages
The species
Human and moors
Fey
The language
English
Technology
World map
THEME AND GENRE
Talk, subject and background story
-betrayal
In life we will encounter people who we love and trust and never think twice about being stabbed in the back. Literally,
this is exactly what happened to Maleficent when her wings were clipped by a dear friend. Now, once you've been
betrayed, sometimes it can be very difficult to move past it. Some people are so hurt that it becomes hard to let go of
the pain. This is where it can get dangerous because now you have the fuel for anger.
-love
-power
- think before you act
category
fantasy
Magic and fairy and curses
References
Maleficent Archetypes. (n.d.). Retrieved from https://prezi.com/bq8kl448oam1/maleficent-archetypes/
Siede, C. (2019, October 17). Maleficent: Mistress of Evil is boldly bonkers. Retrieved from https://www.theverge.com/2019/10/17/20918266/maleficent-mistress-of-evil-review-angelina-jolie-elle-fanning-michelle-pfeiffer-chiwetel-ejiofor
Halley, D., & Halley, D. (2014, June 17). Analysis of Maleficent, The Magician Witch. Retrieved from https://dimitrihalleycenter.com/analysis-of-maleficent-the-magician-witch/
Maleficent (Maleficent Movie). (n.d.). Retrieved from https://antagonists.fandom.com/wiki/Maleficent_(Maleficent_Movie)
U1A4: FAIRY TALE ASSIGNMENT - MALEFICENT AND ITS MODERN ADAPTATION TO THE SLEEPING BEAUTY IN THE WOOD. (n.d.). Retrieved from https://meggannava.weebly.com/assignments/u1a4-fairy-tale-assignment-maleficent-and-its-modern-adaptation-to-the-sleeping-beauty-in-the-wood
CONFLICT IN MALEFICENT. (n.d.). Retrieved from https://prezi.com/cq3manglhqli/conflict-in-maleficent/
Maleficent. (n.d.). Retrieved from https://www.imdb.com/title/tt1587310/plotsummary
Maleficent Plot Diagram. (n.d.). Retrieved from https://prezi.com/p/2jo0_jesctrk/maleficent-plot-diagram/
PLOT ANALYSIS IN THE DISNEY MALEFICENT NOVEL. (n.d.). Retrieved from http://sandymahesa.blogspot.com/2015/07/plot-analysis-in-disney-maleficent-novel.html
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